Last week, I got the above email, which prompted about an hour of shrill “OMG OMG OMG OMG OMG OMG OMG” from me, both typed and shrieked. See, for the past three years, I have wanted to go to the Altitude Summit, but tickets have sold out almost immediately after launch. Plus, it has always seemed really expensive (which is why I set an education budget for myself this year!).
This year, when I got the call for proposals, I knew what I wanted to talk about: Why goals work for some people and not for others, and how to set goals in accordance with your own goal-setting style so you can actually benefit from goals, rather than just being burdened with the guilt of not achieving what you hoped. (that title was too long, though, so I cut it down)
What is the Altitude Oasis?
It’s a 5-day conference for creative entrepreneurs and marketers who want to understand how to use modern technology and skills to create empowering impact, while following ethical practices.
(my words, not theirs)
Here’s a sample of topics from their blog:
MARKETING & BRAND BUILDING
Newsletters Intensive Workshop For Beginners
Advanced Newsletters Workshop
Instagram Stories & Live — Trends & Tips
Using Facebook Pages
Strategies for Facebook Groups
Using Facebook Ads
Driving Traffic with Pinterest
Pinterest Promoted Pins
Preparing Photos for Pinterest
Collaborations With Complementary Brands
Marketing through Influencers & Bloggers
Traditional Media Coverage
Trade Media Coverage
Marketing on Local TV
Logo & Web Design
Developing Your Brand Voice
Creating a Brand Style Sheet
How To Be A Good Community Member
Podcasting Equipment & Setup
Podcasting Growth Strategies
Developing As An Online Writer
Writing For Other Sites
Coming Up With Authentic Sponsored Content
Creating Positive Communities Online
Using Your Platform For A Good Cause
Writing about Current Events on a Non-Political Site
Writing About Pages
Moderating Conversations on Social Media and Blogs
MORE CONTENT — PHOTOGRAPHY & VIDEO
Shooting Flat Lays
Editing Process — From Capture Through Publishing
iPhone Skills Photo Class
Shooting Kids & Portraits
Shooting Yourself — Self Timers and Other Tricks
Top Photo Editing Apps
Instagram Stories & Live — How to Create
On Camera Skills
Capturing Great Video
Building a YouTube Audience
Finding Your Youtube Niche
Affiliate Marketing for Beginners
Advanced Affiliate Marketing
Finding Your Affiliate Niche
How to Pitch Sponsors
Working With An Ad Network
All About CPMs and Other Display Ad Terms
Launching or Running a Small Online Shop (like Etsy)
Launching or Running a Big Online Shop
Opening or Running a Brick & Mortar Shop
Creating and Selling Email Courses & Video Courses
Creating and Selling Hosted Online Classes (like Skillshare)
Collaborations With Existing Brands (creating a line or a product for someone else)
Consulting or Joining a Board of Directors
Writing/Creating for Other Sites or Brands
Selling Skills You Didn’t Know Your Had
Creating a Media Kit
Accounting Tools & Skills
Managing Company Email Addresses
How to Hire or Build a Team
Getting & Keeping Business Paperwork in Order
Strategies for Managing Your Inbox
How To Pivot
Working Full-Time and Managing a Side-Gig
Leveling Up – How to get the skills to go to the next level
Finding Your Tribe
Starting a Mastermind Group
Getting Investment as a Woman Entrepreneur
Getting Grants as a Woman in Business
Developing Residual Income or Putting Your Business on Autopilot
Selling Your Business and Other Exit Strategies
Career Paths in Social Media
Work Life Balance
When To Quit Your Day Job
Realizing Your Potential
How To Find Your Creative Passion
Overcoming Creative Blocks
Dealing with Negativity Online
Top Wellness Practices/Trends
The Art of Organization/De-cluttering
ART & INSPIRATION
Movie Screenings + Panels, featuring woman-led projects
Concerts and Performances
NEW & OTHER TOPICS
Why You Need to Know About Blockchain
Telegram -The Important Social Media Platform You Haven’t Heard Of
How Bloggers and Influencers Can Wield More Political Power
It was the above list that made me realize I absolutely must go this year, whether or not I was accepted to talk at the event. And yes, there are practical courses that help with almost every aspect of creative business, but there are also more than 2000 attendees who are creative, empowered, incredible, awesome, driven individuals (mostly women), and the idea of connecting with an army of brilliant people like that was just too much to resist.
Plus, in Palm Springs at a fancy hotel? (I’m staying at The Riviera) Hell to the yeah!
I bought the $850 ticket just a couple days before I found out I was accepted (they gave me a refund on my ticket, bless them).
Why I think this conference is worth it
Right. So, I paid $850 for my ticket (before they refunded it) because I knew it was going to be worth it, no matter what. I knew that with the hotel and travel and everything, the cost of the conference was going to be about $2200 (if I include the reduction of my billable hours for Mozilla, the cost of the conference is more like $3500).
If I wanted to go (and make a successful pitch to Russ for me to go), I had to be sure I’d make at least $3500 from the lessons I learned from the conference, just to break even. Which sounds like a lot.
But look at those above topics.
- If I get a $10k grant because I took that workshop on “Getting Grants as a Woman in Business,” it has already doubled my investment.
- If I can create more free time and make more money because I took the workshop on “Developing Residual Income or Putting Your Business on Autopilot,” then I get more time, and what’s more valuable than time? (nothing!)
- If I can learn to be better organized and be satisfied with less stuff because I took the wellness courses on “The Art of Organization/De-cluttering” and “Minimalism,” then I will have significantly simplified my life and built systems for saving money.
- If we launch an affiliate marketing program and get Outlaw Soaps into the hands of thousands of new customers because I attended the “Affiliate Marketing” workshop, then we have fundamentally shifted the direction of our business!
Any of these workshops could boost our business and more than make up the investment of time and money, not even considering the incredible relationships I’ll make while I’m there.
I always try to surround myself with interesting, creative, driven people, and this is the conference for people like that. It’s like professional-oriented Burning Man, but with indoor plumbing and office supplies (both major selling points for me)!
Should you go?
If you’re reading this, I really do hope you decide to come!
Do a cost evaluation for yourself like I did. Is it worth it? What are you giving up by deciding to go? What do you stand to gain from attending? What would you learn? Are there other places to learn these things? What style is best for you?
If you decide to go, I’d love to hang out while you’re there!
They gave me an affiliate code so you can save $50 on a ticket (and I get a kickback, 100% of which is being funneled into books to bring to the event and give out for free).
Here’s the registration link to the Alt Oasis, and if you use the code YOU-NICORN when you check out, you’ll get the $50 discount.
Hope to see you there!